It is what builds and sustains the relationship…. Knowing what you do now, how would you have tackled it? So the way you speak and interact with your clients DOES matter. They then scan through the page and head straight to the bottom… making the bottom the second-most viewed part of the page, as this heat map from Quick Sprout’s (then) membership site shows: Quick Sprout stats revealed that the bottom page call to action got 39% more clicks than the middle one. By linking to a lead magnet landing page, you can get tons of precious signups. Mar 6, 2013 - At the beginning of the school year, students write an "About the Author" page to include in their writer's notebooks. Here are his nuggets of wisdom: call to action on her byline? Author Richard Ridley recommends that authors “keep it brief.” Here’s how he explains it: Brevity is the soul of wit. Your bio is like your calling card. newbie freelance writer coach and author of Freelancing Made Easy. newbie freelance writer coach and author of, . This one is pretty simple: what do you write about? No shiny objects like social media buttons to distract her readers’ attention. It points to your expertise, experience, awards, and achievements thus establishing your authority in. Thank you Qhubekani for this thorough and very educational piece. I get your point—it’s a valid concern in an age of hype and over-the-top marketing. , a blog about the science of laughter, shared the benefits of using humor as a strategic business tool. Because her message is consistent across her article, bio, and landing page, Nancy should get tons of warm targeted leads. All these are connection hooks you can use to draw your audience towards you. Ready? And, for the non-fiction author’s bio, this is a mission accomplished. samples mentioned above. Sure, this data is from a dating site where looks play a bigger role in the scheme of things. We’re glad you found this post helpful! In an odd twist of logic, the more accomplished you are as an author, the shorter your author bio can be." Whatever you do today, go and remove those trust-killing avatars and sketches from your profiles, they’re hurting your business. For fiction writers (especially self-published ones), who you are matters little in comparison to the quality of the story you've written — and an attention grabbing synopsis.But that doesn’t mean you shouldn’t take full advantage when you’re encouraged to talk about yourself. That’s why Joel Pitney suggests: “If there's room, and it's relevant, you can add some color, like where you live or something interesting that might not obviously relate to your writing career, but that makes you a more interesting person.”. A small tweak with the reader in mind can go a long way. Copy the template T1-book.dot into the directory where you want to save your. In fact, I don’t even send them to a landing page; it’s just what my welcome overlay offers. Who do you do it for? Here is a sample About the Author page. The behavior of this function is based off of old functionality predating get_the_author().This function is not deprecated, but is designed to echo the value from get_the_author() and as an result of any old theme that might still use the old behavior will also pass the value from get_the_author().. About the author: how to write a quality author bio. Eventually, thanks for adding these valuable facts for us and these will very helpful and need to implement. All created by our Global Community of independent Web Designers and Developers. Too many options cause your reader to freeze in inaction because of too many choices as this classic jam study shows. This guest blogging blitzkrieg earned him the undisputed title of, While it’s true that people read the top part of a page most, that’s only half the, the bottom the second-most viewed part of the page, as this heat map from Quick Sprout’s (then), The point: a few engaged red-hot readers read all the way down a page. You’ve got everything you need to spruce up or redo your byline so you reap its awesome marketing benefits. According to Rachel, “Qualifications can include writing courses, college degrees, awards, bestseller lists and accolades or, for fiction authors, even a lifetime of interest.” Here are a few of her examples: Book marketing consultant Rob Eagar suggests that another way to boost your credibility is to “to weave in any endorsements you may have received from well-known outlets figures. For non-fiction authors, your credentials are incredibly relevant as readers are far more likely to trust an authority on a subject. Are you fiction or non-fiction writer? Inject a sense of your unique brand or style, “If you’ve developed an author tagline, use it in your bio. Even if you're William Shakespeare, you don't want to write an author bio that fills up the entire back cover. A self-confessed foodie, her mission is to help new and aspiring freelancers overcome their doubts, gain confidence and take the first steps towards their writing dream. As long as you say it from the depths of your genuine heart as a way of serving your audience and showing the solution you provide, you’re okay. Her one goal is landing course signups and the link takes readers straight to the signup page. Keep it under 300 words. He is a contributor to top blogs like Search Engine People, SmartBlogger, Crazy Egg, Get Response, Clickz, and more. Lets anyone who clicks through know what genre he writes in and he... The hotel foyer of your WordPress site is fairly straightforward to credentials directly... 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